Overview

This standard is about establishing the design brief and obtaining, analysing and interpreting the design brief and production information to identify the overall framework, requirements and parameters for your work.

 

It is also about ensuring that the design brief has the appropriate style and impact.

 

Performance criteria 

You must be able to: 

  1. obtain and analyse information on requirements and parameters, including any special requirements, factors and opportunities which will impact upon the nature and function of the design
  2. determine requirements for continuity
  3. clarify and confirm visual style and intended impact with the decision makers
  4. identify physical characteristics from design information and specifications
  5. obtain specialist advice when problems are identified which are beyond your expertise
  6. identify and assess existing design and technical solutions
  7. evaluate design and technical solutions to determine their constraints and opportunities
  8. develop a design philosophy and specification which meets the production requirements
  9. check and confirm that the cost of resources required to realize the design meet budgetary requirements
  10. confirm changes requested by decision makers and incorporate them into requirements
  11. identify opportunities to use designs to enhance the creative and commercial success of the production

 

Knowledge and understanding

You need to know and understand:

  1. the design brief and production requirements and how to obtain these
  2. the objectives for the design and the artistic intentions
  3. who the decision makers are and how to clarify requirements, visual style and parameters with them
  4. how to adapt requirements in the light of changes required by decision makers, and what action to take when request for change cannot be met
  5. how factors and opportunities vary to suit different productions
  6. significant points for planning, realising and budgeting and how these impact on the design process
  7. sources of information on existing design and technical solutions K8           capabilities and limitations of available and projected design and technical solutions
  8. how to evaluate existing design and technical solutions and potential conceptual solutions for relevance
  9. continuity requirements
  10. specifications that can help to identify physical requirements