This standard is about managing intellectual property rights. It involves protecting and exploiting your own or your organisations intellectual property rights and securing permission to legally exploit intellectual property created by others.
This can apply to rights to individual component assets or with rights to a whole product and can involve copyright, distribution rights, use of patents, trademarks, or other intellectual property rights.
This standard is for anyone involved in managing intellectual property rights.
Performance criteria
You must be able to:
follow formal processes to assert intellectual property rights on behalf of yourself or your organisation
develop and agree rights exploitation strategies that optimise revenue for your organisation
agree negotiating strategies and positions with colleagues
negotiate with others to license your intellectual property to them and maintain accurate written records of agreements
identify intellectual property suitable for exploitation, including alternatives where original choices prove too difficult or expensive to obtain
negotiate with others to acquire licenses to use their intellectual property and obtain written agreements
calculate a fair market value for intellectual property rights you wish to license from or to others
liaise with colleagues or external specialists to ensure agreements are within legal and ethical frameworks and are of commercial value to your organisation
agree the ownership, nature and extent of all rights held in the product with other parties who have an interest
ensure that all aspects of intellectual property rights have been resolved before work commences
ensure assets in which you have acquired licenses for use are obtained in an appropriate format
ensure intellectual property is exploited in compliance with legal and statutory obligations
Knowledge and understanding
You need to know and understand:
the different types of intellectual property rights and how they can be protected including copyright, distribution rights, use of patents, trademarks, or other intellectual property rights
when and how to assert intellectual property rights
the key aspects of UK and international intellectual property law
where to go for information about protecting intellectual property rights in specific jurisdictions outside the UK
industry-standard off-the-shelf licenses, how to access and when it is appropriate to use them
when permission is needed to use or exploit material created by others
the limits of what may legally be done with material created by others before permission is needed
how to identify and contact owners of intellectual property rights
the implications of not obtaining permission to use others’ intellectual property before starting work
the key differences between UK intellectual property law and that of other countries or regions
specialist resources and sources of expertise to help assert intellectual property rights
the options available to counter or remedy breaches of intellectual property rights
sources of reliable market information for calculating the value of intellectual property rights relating to the capture, storage and use of data
the different components of a single product that could individually have associated rights
ongoing developments in the field of digital rights management
Overview
This standard is about managing intellectual property rights. It involves protecting and exploiting your own or your organisations intellectual property rights and securing permission to legally exploit intellectual property created by others.
This can apply to rights to individual component assets or with rights to a whole product and can involve copyright, distribution rights, use of patents, trademarks, or other intellectual property rights.
This standard is for anyone involved in managing intellectual property rights.
Performance criteria
You must be able to:
Knowledge and understanding
You need to know and understand: