This Standard is about collecting, managing and analysing data and using it to inform improvements in interactive media projects. This could be after its release to market, in a continuous feedback loop, or during its upfront development.
Data analysis and improvements could be in relation to design, business or marketing decisions for any type of interactive media project.
Interactive media projects can involve any type of interactive media content, products or services for multi-platform or multi-channel use, including, but not restricted to, games, websites, applications or online marketing campaigns and can also include the use of immersive technology. (Immersive technology can include, but is not restricted to, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).)
This standard is for anyone who evaluates and improves interactive media products.
Performance criteria
You must be able to:
identify what metrics are required to inform decisions
decide what data you need to capture, and how to capture it, to provide the required metrics
ensure systems are configured to obtain required data
determine policies for managing data collected that meet legal and organisational requirements
decide which views collected data should be presented in so it can be interpreted by yourself and others
operate dashboards or other systems in order to obtain required views of data
analyse collected data to construct metrics
interpret data in the context of the product or service you are working with, in order to extract meaning
decide what actions could or should be taken based on your analysis of the data
use collected data, and your analysis of it, to argue for or against a proposed action
Knowledge and understanding
You need to know and understand:
the context in which you are working and the purpose for which data analysis is needed
the content, product or service about which data is being collected
the impact of diversity, inclusivity, accessibility, ethics, emotional intelligence and behavioural psychology on projects
how data can be used to inform changes to design, content and content placement, pricing and advertising strategies, navigation and user interface
how a continuous feedback loop can be used to inform developments and improvements in interactive media products and services on an ongoing basis
how to modify the content, product or service or its code to enable data capture
the systems that will be used to collect and store data, and how to operate them
the uses and limitations of the metrics you collect and what they can and cannot tell you
basic mathematics, statistical analysis techniques and economics relevant to your role
audience segmentation and analysis techniques
techniques for gathering experimental data including A/B or multi-variate testing
how to use spreadsheets to store and study data
how to query a database including the use of Structured Query Language
ways data can be visualized and presented
when it is appropriate to configure systems yourself and when to liaise with specialists to do so
organisational and legal requirements relating to the capture, storage and use of data
Overview
This Standard is about collecting, managing and analysing data and using it to inform improvements in interactive media projects. This could be after its release to market, in a continuous feedback loop, or during its upfront development.
Data analysis and improvements could be in relation to design, business or marketing decisions for any type of interactive media project.
Interactive media projects can involve any type of interactive media content, products or services for multi-platform or multi-channel use, including, but not restricted to, games, websites, applications or online marketing campaigns and can also include the use of immersive technology. (Immersive technology can include, but is not restricted to, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).)
This standard is for anyone who evaluates and improves interactive media products.
Performance criteria
You must be able to:
Knowledge and understanding
You need to know and understand: