Overview 

This standard is about obtaining assets for interactive media projects. This may involve sourcing existing assets or commissioning new ones. It includes obtaining any required clearances for use and making sure assets meet the requirements of interactive media projects.

Interactive media projects can involve any type of interactive media content, products or services for multi-platform or multi-channel use, including, but not restricted to, games, websites, applications or online marketing campaigns and can also include the use of immersive technology. (Immersive technology can include, but is not restricted to, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).)

This standard is for anyone who manages assets on interactive media projects.

 

Performance criteria 

You must be able to:

  1. identify the types of assets needed for projects
  2. undertake research to identify appropriate sources and locations of assets
  3. liaise in a constructive way with appropriate people to obtain existing assets or create new ones
  4. obtain required assets and any necessary clearances for their use
  5. commission any required original work from specialists in line with organisational procedures
  6. obtain assets that meet required format, size and any other specified attributes
  7. obtain assets in line with project schedules and timelines
  8. organise obtained assets using appropriate filing and naming conventions so that they can be located easily by others
  9. maintain accurate records of relevant information about obtained assets

 

Knowedge and understading

You need to know and understand:

  1. how to analyse project information to identify the assets that you need to obtain, when they are needed and any parameters and constraints including target platforms and their capabilities for delivering assets
  2. the intended end-use of assets and any requirements including physical size, resolution, colour-depth, sampling-rates, frame-rates
  3. sources and locations of assets and how to access them including stock image libraries and video archives
  4. who to liaise with to obtain assets including intellectual property rights managers, designers, developers, producers, project managers
  5. how to commission original assets from internal and external specialists and when it is appropriate to do so
  6. when rights clearances are needed to use assets and how to obtain them
  7. relevant naming conventions, standards, guidelines, specifications, version control systems, asset pipelines and file formats
  8. the requirements and expectations of other team members who will use assets
  9. the pros and cons of using user-generated content
  10. current developments in digital rights management
  11. information to be recorded about obtained assets including their source, ownership, any restrictions on use, their location and filenames