This standard is about designing interactive media products and services typically in response to a high-level concept. This does not apply to games design which is covered by another Standard. You will need to draw on your creativity and innovative ideas in order to ‘flesh out the detail’ so that designs can be realised by others, such as artists, modellers and programmers.
Interactive media projects can involve any type of interactive media content, products or services for multi-platform or multi-channel use, including, but not restricted to, websites, applications or online marketing campaigns and can also include the use of immersive technology. (Immersive technology can include, but is not restricted to, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).)
While not essential, art skills, such as drawing and 3D modelling, and programming and scripting skills may be desirable for design roles.
This standard is for anyone involved in designing interactive media products or services which are not games.
Performance criteria
You must be able to:
analyse project information to determine relevant design parameters
design interactive media products and services that optimise users’ accessibility and experience
produce and iterate designs that make optimum use of target platforms and available technologies for intended purpose and target audience
create designs that allow interactive media to engage target users
document clear, concise specifications and designs in appropriate formats
liaise with colleagues involved in marketing, creative, development and quality assurance processes to ensure designs can be realised
prototype design ideas and develop proofs of concept that give an accurate illustration of interactive media products and services
provide guidance for user testing and bug testing that can be understood by those involved
use the results of user testing and other relevant data to inform design decisions
balance requirements, expectations and feedback from commissioners, colleagues, users and regulators
present sufficient information about products and services to appropriate internal and external stakeholders
Knowledge and understanding
You need to know and understand:
how to obtain information about project objectives, parameters and constraints including target audience, proposed market position and target platforms, their capabilities and established conventions relating to their use
the impact of technical parameters of target platforms on design including processing power, memory, bandwidth, screen size, resolution, colour depth, physical user interface
the capabilities, opportunities, limitations and constraints of technologies and approaches including the applicability of real-time animation and the accuracy, range and degrees of freedom and input methods for tracking technology
techniques for understanding target audience and their expectations and preferences including emotional intelligence, appropriate content for different age groups, cultural issues and local sensibilities
the impact of diversity, inclusivity, accessibility, ethics and behavioural psychology on designs
interface design concepts relating to graphical and physical user interfaces and techniques for teaching users how to use interactive media products or services
the relevant principles and methodology of software engineering
formats to document specifications and designs including text, drawings, storyboards, maps or diagrams
the level of detail required for specifications to be realised by others
what is involved in user testing and bug testing and how to oversee it
how to collect, evaluate and use the results of user testing, feedback from others and information about expectations and requirements
third-party online services that could be incorporated or used as part of, or in support of, games
intellectual property issues and other relevant legislation and how it can differ between countries
how to keep up to date with the characteristics of current technologies, emerging technologies, platforms, commercial models and delivery methods
Overview
This standard is about designing interactive media products and services typically in response to a high-level concept. This does not apply to games design which is covered by another Standard. You will need to draw on your creativity and innovative ideas in order to ‘flesh out the detail’ so that designs can be realised by others, such as artists, modellers and programmers.
Interactive media projects can involve any type of interactive media content, products or services for multi-platform or multi-channel use, including, but not restricted to, websites, applications or online marketing campaigns and can also include the use of immersive technology. (Immersive technology can include, but is not restricted to, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).)
While not essential, art skills, such as drawing and 3D modelling, and programming and scripting skills may be desirable for design roles.
This standard is for anyone involved in designing interactive media products or services which are not games.
Performance criteria
You must be able to:
Knowledge and understanding
You need to know and understand: