IMPSM103 – Improve the sales and marketing in a food business
Overview
This standard is about the skills and knowledge needed for you to improve sales and marketing in a food business.
Improving sales and marketing is key to the current and future success of a food business. It is important in ensuring products or services are known about and purchased. Focused sales and marketing is essential in the highly competitive food and drink industry.
You will need the skills and knowledge to source and implement sales and marketing plans, ensure timescales, costings and resources are adhered to and objectives and targets are met. You will also need the skills and knowledge to monitor sales and marketing plans and evaluate the final effect of sales or marketing improvement plans to the success of the food business.
This standard is for you if you work in food and drink manufacture and/or supply operations and are involved in improving sales and marketing in a food business.
Performance criteria
You must be able to:
Evaluate plans
1. source the organisational sales and marketing plans
2. determine the actions required to fulfil the objectives or targets detailed in the sales and marketing plan
3. evaluate sales and marketing performance against targets
4. identify problem areas and areas for improvement
Improve sales and marketing
5. communicate to relevant people achievement against sales and marketing objectives and/or targets
6. implement improvement plans
7. adhere to organisational requirements when addressing improvements
8. highlight and communicate to relevant people problems in meeting objectives or targets, and take action to deal with them
9. check use of resources and time against the sales and marketing plans and address any problems
10. identify and encourage colleagues to identify threats and suggest improvements to the sales and marketing plans
11. communicate changes to the sales and marketing plans to relevant people
12. evaluate the success of the sales and marketing improvement plans and communicate to relevant people
Knowledge and understanding
You need to know and understand
1. the organisational procedures for sourcing and implementing business plans
2. how to breakdown the sales and marketing plans into measurable objectives and targets
3. why it is important to adhere to timeframes, resources and costing and how to do this
4. the organisational methods of communication and information technology and how to make best use of them
5. how to communicate the detailed objectives, targets and timeframes of the sales and marketing plans and why it is important to do so
6. the challenges experienced when implementing sales and marketing improvement plans and how to overcome them
7. how to monitor the progress of sales and marketing against improvement plans and why it is important to do so
8. why it is important to communicate progress to relevant people, against sales and marketing objectives and how to do this
9. the organisational procedures for providing feedback to colleagues
10. how to monitor adherence to sales and marketing improvement plans
11. what the organisational standards are for addressing problems and how to adhere to them
12. why it is important to identify threats, opportunities and suggest improvements to the sales and marketing plans
13. why it is important to evaluate the success of sales and marketing improvement plans and how to do this
Keywords: Food; drink; manufacturing; improve; sales and marketing
IMPSM103 – Improve the sales and marketing in a food business
Overview
This standard is about the skills and knowledge needed for you to improve sales and marketing in a food business.
Improving sales and marketing is key to the current and future success of a food business. It is important in ensuring products or services are known about and purchased. Focused sales and marketing is essential in the highly competitive food and drink industry.
You will need the skills and knowledge to source and implement sales and marketing plans, ensure timescales, costings and resources are adhered to and objectives and targets are met. You will also need the skills and knowledge to monitor sales and marketing plans and evaluate the final effect of sales or marketing improvement plans to the success of the food business.
This standard is for you if you work in food and drink manufacture and/or supply operations and are involved in improving sales and marketing in a food business.
Performance criteria
You must be able to:
Evaluate plans
1. source the organisational sales and marketing plans
2. determine the actions required to fulfil the objectives or targets detailed in the sales and marketing plan
3. evaluate sales and marketing performance against targets
4. identify problem areas and areas for improvement
Improve sales and marketing
5. communicate to relevant people achievement against sales and marketing objectives and/or targets
6. implement improvement plans
7. adhere to organisational requirements when addressing improvements
8. highlight and communicate to relevant people problems in meeting objectives or targets, and take action to deal with them
9. check use of resources and time against the sales and marketing plans and address any problems
10. identify and encourage colleagues to identify threats and suggest improvements to the sales and marketing plans
11. communicate changes to the sales and marketing plans to relevant people
12. evaluate the success of the sales and marketing improvement plans and communicate to relevant people
Knowledge and understanding
You need to know and understand
1. the organisational procedures for sourcing and implementing business plans
2. how to breakdown the sales and marketing plans into measurable objectives and targets
3. why it is important to adhere to timeframes, resources and costing and how to do this
4. the organisational methods of communication and information technology and how to make best use of them
5. how to communicate the detailed objectives, targets and timeframes of the sales and marketing plans and why it is important to do so
6. the challenges experienced when implementing sales and marketing improvement plans and how to overcome them
7. how to monitor the progress of sales and marketing against improvement plans and why it is important to do so
8. why it is important to communicate progress to relevant people, against sales and marketing objectives and how to do this
9. the organisational procedures for providing feedback to colleagues
10. how to monitor adherence to sales and marketing improvement plans
11. what the organisational standards are for addressing problems and how to adhere to them
12. why it is important to identify threats, opportunities and suggest improvements to the sales and marketing plans
13. why it is important to evaluate the success of sales and marketing improvement plans and how to do this
Keywords: Food; drink; manufacturing; improve; sales and marketing