IMPSM101 – Plan how to improve sales and marketing in a food business
Overview
This standard is about the skills and knowledge needed for you to plan how to improve sales and marketing in a food business.
Planning a sales or marketing campaign is important to the efficient implementation of sales and marketing objectives. It is important in ensuring the right products are targeted at the right customers using the most effective tools and techniques.
You will need the skills and knowledge to gather information to help determine trends in sales of products or services and help identify opportunities for development of the sales and marketing objectives. You will also need the skills and knowledge to develop a plan of how to improve your sales and marketing including setting objectives and timescales and determining the cost of a sales and marketing campaign.
This standard is for you if you work in food and drink manufacture and/or supply operations and are involved in planning how to improve sales and marketing in a food business.
Performance criteria
You must be able to:
Gather information
1. collate and evaluate information including sales figures, sales and marketing trends relating to your food products or related services
2. use the collated and evaluated information to determine the market and customer for your products or services
3. decide if your research has shown that there are opportunities or gaps in the market requiring new products or services to be developed now or in the future
4. gather information about your competitors’ products or services and their impact on your business
5. review the information you have found and ensure any conclusions support the strategy, objectives and development plans of the business
6. communicate information to relevant people
Plan your marketing
7. decide what you hope to achieve through marketing and match this to the strategy, policy and objectives of the business
8. evaluate the success of previous marketing campaigns and use this information to help build your marketing plan
9. decide a reasonable time to reach the marketing objectives
10. prepare a detailed budget for marketing
11. produce a marketing plan in accordance with organisational requirements
Plan your sales
12. make sure that your targets for sales match the strategy, policy and objectives for the business
13. decide a reasonable time to reach the sales targets
14. confirm the sales tools and techniques available to a food business
15. prepare a detailed budget for sales and look at what effect achieving and not achieving the sales targets will have on the business
16. produce a complete sales plan
Knowledge and understanding
You need to know and understand
1. the sources of sales and marketing information available for your and competitors’ businesses and how to access them
2. how to collate and evaluate sales and marketing related information
3. why it is important to collate information on your competitors’ products, services, marketing and sales strategies and how to do this
4. how to identify current and future gaps in the market and opportunities for development of your products or services and why it is important to do this
5. why it is important to determine the customers for your products or services and how to do this
6. how to determine your sales and marketing objectives ensuring the plan is consistent with the strategy, policy and objectives of the food business
7. why it is important to evaluate the success of previous sales and marketing campaigns and how to do this
8. the key points to be included in a sales or marketing plan including objectives, time frames, costing and other relevant information
9. the organisational methods of communication and information technology how to make best use of them
Keywords: Food; drink; manufacturing; plan; improve; sales and marketing
IMPSM101 – Plan how to improve sales and marketing in a food business
Overview
This standard is about the skills and knowledge needed for you to plan how to improve sales and marketing in a food business.
Planning a sales or marketing campaign is important to the efficient implementation of sales and marketing objectives. It is important in ensuring the right products are targeted at the right customers using the most effective tools and techniques.
You will need the skills and knowledge to gather information to help determine trends in sales of products or services and help identify opportunities for development of the sales and marketing objectives. You will also need the skills and knowledge to develop a plan of how to improve your sales and marketing including setting objectives and timescales and determining the cost of a sales and marketing campaign.
This standard is for you if you work in food and drink manufacture and/or supply operations and are involved in planning how to improve sales and marketing in a food business.
Performance criteria
You must be able to:
Gather information
1. collate and evaluate information including sales figures, sales and marketing trends relating to your food products or related services
2. use the collated and evaluated information to determine the market and customer for your products or services
3. decide if your research has shown that there are opportunities or gaps in the market requiring new products or services to be developed now or in the future
4. gather information about your competitors’ products or services and their impact on your business
5. review the information you have found and ensure any conclusions support the strategy, objectives and development plans of the business
6. communicate information to relevant people
Plan your marketing
7. decide what you hope to achieve through marketing and match this to the strategy, policy and objectives of the business
8. evaluate the success of previous marketing campaigns and use this information to help build your marketing plan
9. decide a reasonable time to reach the marketing objectives
10. prepare a detailed budget for marketing
11. produce a marketing plan in accordance with organisational requirements
Plan your sales
12. make sure that your targets for sales match the strategy, policy and objectives for the business
13. decide a reasonable time to reach the sales targets
14. confirm the sales tools and techniques available to a food business
15. prepare a detailed budget for sales and look at what effect achieving and not achieving the sales targets will have on the business
16. produce a complete sales plan
Knowledge and understanding
You need to know and understand
1. the sources of sales and marketing information available for your and competitors’ businesses and how to access them
2. how to collate and evaluate sales and marketing related information
3. why it is important to collate information on your competitors’ products, services, marketing and sales strategies and how to do this
4. how to identify current and future gaps in the market and opportunities for development of your products or services and why it is important to do this
5. why it is important to determine the customers for your products or services and how to do this
6. how to determine your sales and marketing objectives ensuring the plan is consistent with the strategy, policy and objectives of the food business
7. why it is important to evaluate the success of previous sales and marketing campaigns and how to do this
8. the key points to be included in a sales or marketing plan including objectives, time frames, costing and other relevant information
9. the organisational methods of communication and information technology how to make best use of them
Keywords: Food; drink; manufacturing; plan; improve; sales and marketing