IMPMC124 – Carry out sales and marketing operations in the milling industry
Overview
This standard is about the skills and knowledge needed for you to carry out sales and marketing operations in the milling industry.
You will need the skills and knowledge to source and implement sales and marketing plans, ensure timescales, costings and resources are adhered to and objectives and targets are met. You will also need the skills and knowledge to monitor sales and marketing plans and evaluate the final effect of sales or marketing improvement plans to the success of the food business.
You will need to understand the principles of the flour milling industry in the UK as part of the global milling industry. You will also need to understand the structure of the industry and the markets in which both wheat and flour operate.
This standard is for you if you work in food and drink manufacture and/or supply operations and you require a broad knowledge and understanding of how the industry is made up, the global perspective of the industry and how the wheat and flour markets function.
Performance criteria
You must be able to:
Evaluate plans
1. source the organisational sales and marketing plans
2. determine the actions required to fulfil the objectives or targets detailed in the sales and marketing plan
3. evaluate sales and marketing performance against targets
4. identify problem areas and areas for improvement
Improve sales and marketing
5. communicate to relevant people achievement against sales and marketing objectives and/or targets
6. implement improvement plans
7. address improvements in accordance with organisational requirements
8. highlight and communicate to relevant people problems in meeting objectives or targets, and take action to deal with them
9. check use of resources and time against the sales and marketing plans and address any problems
10. identify and encourage colleagues to identify threats and suggest improvements to the sales and marketing plans
11. communicate changes to the sales and marketing plans to relevant people
12. evaluate the success of the sales and marketing improvement plans and communicate to relevant people
Knowledge and understanding
You need to know and understand
1. what the historical background is to the development of the UK industry to date
2. why the UK milling industry operates within global perspectives
3. the roles of NABIM and CCFRA area in supporting the development of milling
4. how milling is structured and its main features in the five continents of the world
5. how the global market for wheat is structured and operates
6. the recent performance of wheat producing countries, exporters and importers
7. how wheat is purchased on specification and sampling
8. what crop assurance schemes are and how they operate
9. the impact of the European Union in legislative terms on wheat production and markets
10. the structure, sourcing and production capacity of the current UK flour milling industry
11. how the UK baking industry is structured, segmented and represented
12. the trends in UK and European bread and flour confectionery consumption
13. what bread products contribute to healthy, balanced diet
14. the trends in world consumption of flour and flour based products
IMPMC124 – Carry out sales and marketing operations in the milling industry
Overview
This standard is about the skills and knowledge needed for you to carry out sales and marketing operations in the milling industry.
You will need the skills and knowledge to source and implement sales and marketing plans, ensure timescales, costings and resources are adhered to and objectives and targets are met. You will also need the skills and knowledge to monitor sales and marketing plans and evaluate the final effect of sales or marketing improvement plans to the success of the food business.
You will need to understand the principles of the flour milling industry in the UK as part of the global milling industry. You will also need to understand the structure of the industry and the markets in which both wheat and flour operate.
This standard is for you if you work in food and drink manufacture and/or supply operations and you require a broad knowledge and understanding of how the industry is made up, the global perspective of the industry and how the wheat and flour markets function.
Performance criteria
You must be able to:
Evaluate plans
1. source the organisational sales and marketing plans
2. determine the actions required to fulfil the objectives or targets detailed in the sales and marketing plan
3. evaluate sales and marketing performance against targets
4. identify problem areas and areas for improvement
Improve sales and marketing
5. communicate to relevant people achievement against sales and marketing objectives and/or targets
6. implement improvement plans
7. address improvements in accordance with organisational requirements
8. highlight and communicate to relevant people problems in meeting objectives or targets, and take action to deal with them
9. check use of resources and time against the sales and marketing plans and address any problems
10. identify and encourage colleagues to identify threats and suggest improvements to the sales and marketing plans
11. communicate changes to the sales and marketing plans to relevant people
12. evaluate the success of the sales and marketing improvement plans and communicate to relevant people
Knowledge and understanding
You need to know and understand
1. what the historical background is to the development of the UK industry to date
2. why the UK milling industry operates within global perspectives
3. the roles of NABIM and CCFRA area in supporting the development of milling
4. how milling is structured and its main features in the five continents of the world
5. how the global market for wheat is structured and operates
6. the recent performance of wheat producing countries, exporters and importers
7. how wheat is purchased on specification and sampling
8. what crop assurance schemes are and how they operate
9. the impact of the European Union in legislative terms on wheat production and markets
10. the structure, sourcing and production capacity of the current UK flour milling industry
11. how the UK baking industry is structured, segmented and represented
12. the trends in UK and European bread and flour confectionery consumption
13. what bread products contribute to healthy, balanced diet
14. the trends in world consumption of flour and flour based products
Keywords: Food; drink; manufacturing; milling; markets; NABIM; CCFRA; flour; baking; crop