Overview 

This standard is about the process of radio visualisation – creating visual material to accompany radio and audio content and help engage audiences consuming audio on a range of platforms and devices.

This standard applies to all those who create visual content for use with radio and audio content.

 

Performance Criteria 

You must be able to: 

  1. select equipment to capture original visual material for use in radio and audio
  2. set up and check equipment and settings and where necessary carry out a white balance
  3. capture still or moving images in the appropriate medium and format to create visual content for radio and audio use
  4. monitor technical quality against quality requirements during the capture process
  5. check that sufficient and relevant material for the intended purpose is recorded
  6. confirm that visual content from existing sources is in appropriate formats
  7. cut, edit and caption video content using industry standard video editing tools
  8. crop, edit and resize static images using industry standard image manipulation tools
  9. save visual material in the format for its use in radio and audio productions
  10. compress assets to meet requirements
  11. produce visual material that takes account of the conventions and limitations of the platform or device for which it is intended
  12. deliver visual material to deadline, and within any budget limits
  13. label assets and materials according to protocols

 

Knowledge and understanding 

You need to know and understand: 

 

  1. the basic brief for the visual content; editorial and creative intent, target audience of the radio or audio content and platform
  2. how to obtain the required visual content; whether from existing sources or original capture in appropriate formats
  3. the basic principles of photography, film or video making, in terms of image composition and framing and the  variety of shots needed for editing purposes
  4. how to check and test equipment in line with manufacturers instructions
  5. when and how to carry out a white balance check
  6. the use of basic lighting techniques
  7. the operating characteristics of various devices  able to capture still or moving images; and the limitations of the equipment at your disposal
  8. how to keep yourself up-to-date with the latest technology and developments relating to radio and audio visualisation
  9. how to use industry standard image manipulation tools
  10. how to use industry standard video editing tools
  11. the quality and other implications of different codecs and compression rates
  12. the appropriate protocols for saving and labelling assets
  13. the timescales for sourcing, capturing and editing visual material for radio and audio use, and where necessary, the budget