Overview 

This standard is about presenting radio and audio productions, such as programmes or podcasts building credibility and rapport, and by communicating succinctly, knowledgably and engagingly with audiences.

It involves understanding the various roles of radio and audio presenters in music and speech radio and audio.

This standard applies to all those who present a radio or audio programme or podcast.

 

Performance Criteria 

You must be able to: 

  1. establish the context and purpose of your role as the presenter of the radio or audio production
  2. build rapport with your audience based on the information you have about their characteristics, interests and expectations
  3. prepare, research and undertake commentary on events for the radio or audio production its audience and the subject matter
  4. show engagement with the subject matter and radio or audio programme content in ways that build your credibility with the live or listening audience
  5. operate studios, recording and other technical equipment in line with instructions from manufacturers and technical colleagues
  6. work within radio or audio production requirements, and follow the production process, including timings
  7. comply with the relevant legislation, regulations and organisational codes of conduct
  8. ensure that your personal presentation and appearance suits the occasion and location when working face-to-face with audiences
  9. review listener/audience feedback and contribute to any responses in line with organisational requirements for the production
  10. listen to the output and review your own performance on an ongoing basis
  11. seek and receive feedback on your performance from your manager or production colleagues on a regular basis
  12. identify opportunities to develop and improve your performance

 

Knowledge and understanding 

You need to know and understand: 

  1. the range of station styles, programme and podcast genres and formats in radio and audio, and the different presenting roles they demand
  2. the presentation disciplines relevant to different genres including music, news, or documentary
  3. sources of audience information, particularly those that are specific to each target audience/listeners
  4. how to develop an authentic presentation style appropriate to each target audience/listeners
  5. how to adapt your style depending on the subject matter and format of the production
  6. the importance of using appropriate language understanding ethnicity, gender, age and sexual bias
  7. the power and influence that presenters can have on audiences/listeners and the responsibilities of presenters in managing these
  8. the legislation, regulations and organisational codes of conduct that apply, and your particular responsibilities as a presenter
  9. the technical process of recording sound and the significant characteristics of various types of recording and editing equipment
  10. how to operate studios, recording and other technical equipment in line with instructions from manufacturers and technical colleagues
  11. how to assess your own performance against radio or audio production criteria and learn from experience and mistakes
  12. the importance of continually reviewing your performance in order to develop your skills