This standard is about selecting and monitoring other people to creating radio and audio content. It includes directing the work of production teams and studio technicians as well as commissioning work from freelancers and independent producers.
It involves offering a clear brief to those being tasked with content creation, collaborating with them and providing advice as necessary.
This standard applies to all those who select and direct others to create radio or audio content.
Performance Criteria
You must be able to:
select content creators who meet the required radio or audio content production specification
provide briefings to the content creators regarding research findings and the agreed treatment for the content
brief the content creators regarding any legal requirements and ethical considerations for the radio or audio production
provide the content creators with information and advice for the content to be delivered within agreed deadlines
make the necessary resources available
facilitate creative risk-taking to improve the quality of the radio and audio content
suggest alternatives where there is disagreement about the creative treatment or format of the content
monitor progress and identify any need for intervention and support
identify and agree revisions when research reveals new developments which affect the original ideas
confirm any changes to approach or developments with production colleagues
provide constructive feedback about work in progress as required
clarify and resolve disagreements about the need for amendments or improvements to produce suitable radio or audio material within production deadlines
Knowledge and understanding
You need to know and understand:
the criteria for selecting people to create particular radio and audio content
the contractual arrangements for freelancers or independent producers including the issues of copyright and intellectual property rights
what is required of content creators, taking into account the production parameters
what information and advice to offer to content creators to ensure completion of the content in line with production requirements
the methods of monitoring content development to ensure that it is meeting the brief
how to ensure that the need for any improvements or intervention is identified promptly
how to provide constructive feedback
how to balance creative risk with time and budget constraints
the legal or ethical issues related to the subject matter or treatment and how to take appropriate action to avoid problems with them
Overview
This standard is about selecting and monitoring other people to creating radio and audio content. It includes directing the work of production teams and studio technicians as well as commissioning work from freelancers and independent producers.
It involves offering a clear brief to those being tasked with content creation, collaborating with them and providing advice as necessary.
This standard applies to all those who select and direct others to create radio or audio content.
Performance Criteria
You must be able to:
Knowledge and understanding
You need to know and understand: