This standard is about originating and developing ideas for radio and audio content and applying creative thinking and storytelling techniques, as well as an understanding of the context or market for your ideas. It is about understanding the requirements of radio stations, productions and programmes and different genres, and identifying factors which have contributed to past successes or failures.
It involves using appropriate research methods, accessing reliable sources of information, and confirming that proposals are realisable within budget limits.
This standard applies to all those who originate and develop ideas in the radio and audio industries.
Performance Criteria
You must be able to:
establish the requirements of the radio station, production or programme, and the nature of the target audience
originate and develop ideas for radio and audio content to meet production requirements, and appeal to the target audience across all relevant platforms
use research methods to meet production requirements which comply with relevant legal and ethical constraints
discuss and test initial ideas with others to develop proposals for radio and audio content
develop detailed radio and audio content ideas to confirm that they can be realised within available resources and time frame
identify determining factors for the success or failure of past radio and audio productions
check available and accessible sources to verify the originality of ideas
identify opportunities for visualisation and other ways to use an idea across multiple platforms
Knowledge and understanding
You need to know and understand:
the station, production or programme at which radio and audio content is aimed and its target audience
the characteristics and preferences of the intended audience
how to apply creative thinking and storytelling techniques to originate content ideas
how to draw on sources of potential ideas - including personal experience, expert research and all forms of social media
how to work collaboratively with others and why it is important to do so
how to develop initial ideas into proposals, the questions to ask, and if any further information is required
any possible issues of legislation, regulation or editorial policy and how they should be addressed
how to identify what has made previous radio and audio content ideas successful
how to identify sources of relevant specialist knowledge
the techniques for radio and audio visualisation, and how content can be developed to create content across a range of platforms
Overview
This standard is about originating and developing ideas for radio and audio content and applying creative thinking and storytelling techniques, as well as an understanding of the context or market for your ideas. It is about understanding the requirements of radio stations, productions and programmes and different genres, and identifying factors which have contributed to past successes or failures.
It involves using appropriate research methods, accessing reliable sources of information, and confirming that proposals are realisable within budget limits.
This standard applies to all those who originate and develop ideas in the radio and audio industries.
Performance Criteria
You must be able to:
Knowledge and understanding
You need to know and understand: