Overview 

This standard is about reaching full agreement and shared understanding of the VFX brief in order to ensure that resulting work meets the creative vision and is practicable and achievable within budget and time parameters.  It is an iterative process that may involve many versions.  It may involve working from or refining a predefined brief or it may involve creating one. 

This is most likely to be carried out by VFX Supervisors or Producers.

Performace criteria 

You must be able to: 

  1. identify any vision, wishes or preconceptions that directors, producers, supervisors or creative teams may have 
  2. identify key factors which signal particular genres and visual styles 
  3. establish how live action content will be shot and provided to you use your experience and judgment of what will be practicable whilst meeting the creative vision suggest amendments, additions or alternatives where you think they enhance the brief
  4. consider how the work produced by the other film  departments will effect VFX  confirm with relevant people that you have a shared understanding of the brief, using visual representation where it will enhance understanding 
  5. ensure that the brief is technically feasible and identify its implications on the resources and technology available 
  6. ensure that the brief can be achieved within constraints of budget, schedule, location and other parameters
  7. identify parts of the brief which are vague or likely to change and deal with them in ways that will not disadvantage your organisation
  8. maintain a positive attitude when confronted by changing requirements and suggest viable alternatives  identify and communicate the implications of changing requirements on budget, schedule and VFX outputs and act to resolve them

Knowledge and understanding

You need to know and understand: 

  1. the favoured techniques and preferences of the director or creative team 
  2. how to obtain and interpret the brief, whether written or oral
  3. the script, or format, if it is available, and how to interpret information from it the creative vision for VFX work  where to get information about the budget, schedule and likely locations
  4. how to judge the skills, expertise and capabilities of the VFX team  
  5. how VFX can be used to enhance productions and save money
  6. the benefits and disadvantages of the different tools that can be used for VFX and when it is appropriate to use them
  7. the tools that other facilities or developers may be using to work on shared assets 
  8. how to present your arguments in support of your point of view
  9. how to identify the cost implications and the practicalities of realising VFX including materials, equipment, locations and budgets
  10. how to use caveats or notations within agreements to protect your organisation from vague or changing requirements
  11. what to assess to ensure technical feasibility  how to assess the impact of different changes including cuts in budget or changing creative vision
  12. how to assess the relative worth of large scale set up or build costs against shot specific work