IMPBG101 – Evaluate and quantify current and future food business environment

 

Overview 

This standard is about the skills and knowledge needed for you to evaluate current and future food business environment. 

Gathering information around the factors affecting the whole food business environment is important in aiding the development of business plans. Evaluating the current and future food environment is important in influencing decision making around developing a business with respect to expansion or reduction plans, mergers and acquisitions and the receptivity of consumers to changes, costing and new products. The food business environment operates at different levels and includes information from global, national, local and sectoral influences.

You will need the skills and knowledge to gather information and evaluate it, making informed decisions about its validity and relevance. You must also have the skills and knowledge to summarise the information to help support the development of a food business development plan. 

This standard is for you if you work in food and drink manufacture and/or supply operations and are involved in the evaluation of the current and future food environment.

 

Performance criteria

You must be able to:

 

Gather information

1.         identify sources of information relevant to the current and future food environment 

2.         gather information from a number of forms of information including stakeholders, trade journals, financial reports and web based sources

 

Evaluate information

3.         evaluate the benefits and risks of using each source of information

4.         confirm any gathered information is relevant, sufficient, valid and reliable

5.         use informed decisions to identify the specific data and/or information of most relevance and importance

6.         determine key data and/or information points relating to the current and future food environment

7.         summarise the specific data relevant to the current and future food environment 

8.         collate specific data and/or information

 

Consult

9.         produce a summary document distinguishing between current and future food environment

10.       conform to organisational requirements for the presentation of the summary document

11.       consult with colleagues to confirm the validity of any assumptions and informed decisions

12.       amend summary document after consultation, if needed

                                                                

Knowledge and understanding

You need to know and understand

 

1.         the sources of information, internal and external to your organisation, available to help develop a view of the current and future food environment

2.         how to access internal and external sources of information

3.         the different sources of market information available, including internet, market research, publications and government agencies

4.         the importance of using up-to-date information when gathering information 

5.         why it is important to determine the relevance and validity of data and information and how to do this

6.         how to use your own and colleagues knowledge and experience to identify the most relevant data and information 

7.         why it is important to liaise with colleagues and stakeholders to help determine the relevance and validity of data and information

8.         how to remain discrete when gathering certain sources of information and why it is important to do so

9.         how to use recognised analytical techniques to evaluate current and future food business environment

10.       how to use a variety of analytical methods to determine the importance of gathered information 

11.       how to use your own and colleagues knowledge and experience to identify the most relevant data and information 

12.       how to evaluate data and information relating to the performance of a food business

13.       why it is important to quantify data and information relating to the performance of a food business and how to do this

14.       the different ways in which qualitative and quantitative data can be presented

15.       how to evaluate risks associated with gathering information and applying findings 

16.       how to obtain feedback from colleagues about the usefulness of the gathered information and why it is important to do so

 

Keywords: Food; drink; manufacturing; evaluate; food environment